While the book predominantly features business and consumer brands, the publishers recognized the increasing importance of corporate philanthropy to marketing strategy and decided to highlight the work of nonprofits and charities as well. The participating brands selected the Make-A-Wish Foundation along with Habitat for Humanity International and The Metropolitan Museum of Art as philanthropic institutions chosen as "a testament to each organization’s reputation and the amazing work that it does," as described by America’s Greatest Brands.

"It is no accident that by far the majority of these brands have been built upon a high-quality product or service; lived up to their promises; stood for something distinctive; generated considerable awareness; defined a clear personality and set of values; and consistently maintained faithful to their brand principles," reads the foreword message of Pete McCutchen, Associate Publisher and Carl Meyer, Managing Director of America’s Greatest Brands, Inc. McCutchen added, "The selection of the Make-A-Wish Foundation speaks very highly of its reputation among leading marketing and communications professionals."

"As an organization that is now celebrating 25 years of making dreams come true for courageous children, we are tremendously proud that the Make-A-Wish Foundation has achieved this distinctive honor," said Paul Velaski, interim president and chief executive officer for the Make-A-Wish Foundation of America. "It is a testament to the collective efforts of our generous donors, selfless volunteers and dedicated staff, and drives us to continue reaching new heights in serving children with life-threatening medical conditions."

To read the profiles of the Make-A-Wish Foundation and all 60 organizations featured in Volume 3, visit their Web site at www.americasgreatestbrands.com.


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